Ron John is a photo-documentary artist of South Asian descent that sits at the intersection between art, culture and fashion. Having done his Masters in International Marketing, he decided to utilize his vision for creating and developing concepts by using photography as his main medium for storytelling and ties together everything we perceive on a day to day into a unified aesthetic. The core of his conceptual work is built around the very mundane i.e natural objects and the phenomena, built structures, utilitarianism and human connection. Staying attuned with this mindset allows him to be at one with the present and makes his connection to ephemeral experiences more timeless where there is virtually no limit to what can become a source of aesthetic experience. His use of high contrast, rich tones paired with lighter minimalistic compositions showcases the duality thats ever-prevalent in the world- a delicate balance that exists between the light and darkenss. He has worked alongside leading industry professionals across the world and has worked with notable clients namely Nike, Vogue Arabia, Esquire Russia, Puma, The North Face, Aigner, Me hotel by Zaha Hadid to name a few and has also been showcased at a few group exhibitions at Sharjah Art Foundation, Manarat al Saadiyat and Dubai Design District and Alserkal Avenue.